Cadbury’s Eyebrows Advert - Is it enough?
So here’s a great ad from a great brand;
But are these latest adverts good enough to put Cadbury’s up there with the truly iconic brands, like Nike, Levi’s, Guinness and Sony Playstation?
Each have had amazing TV ads that get talked about and help increase brand awareness, but each ad was somehow related to the actual product. In the case of Cadbury’s, the link is to “a Glass and a Half Full of Joy”, which obviously comes from the production process of the chocolate, but I don’t think it’s enough to really improve the brand status.
There’s a lot of ‘what the f***’ comments out there. Don’t get me wrong, I love the ad, it’s very entertaining and I’ve sent it on to friends and family but it really needs to be more related to the product in order to make Cadbury’s ‘cool’ as there’s no sense of “if I eat Dairy Milk I’ll be able to body-pop my eyebrows”. This is where Levi’s shone with their naked guy in the laundrette ads and set the standard for a new generation of great ads.
Random ads, are they simply too random, so much so that they actually harm the brand? Just take a look at the previous 2 Cadbury’s ads (Gorilla and Airport Trucks), have they swayed your views of the brand?
P.S. The music from the Cadbury’s Eyebrows advert is “Don’t stop the rock” by Freestyle
