Trickster’s recent SEOmoz post outlines how Google are allowing ads to have a title that’s longer than the 25 character limit. Surely this can’t be true!
I thought I’d test it out for myself here in the UK.
I stuck to Trickster’s 28 character example of [oklahoma medical malpractice] (exact match) and used the keyword insert function, {KeyWord: 1} as the title. This is what was displayed;
"Oklahoma Medical Malpractice" - 28 Character Title
Sure enough, there it was in all it’s glory! Despite Google’s own strict AdWords guidelines, it ignored them and my ” 1″ default title and placed in the offending keyword.
Any advances on 28?
gravy834 Google AdWords adwords, seomoz, title, trickster
Yes people you heard me, Google are literally giving you money for nothing and your clicks for free (do you like what I did there – Dire Straits).
Ever clicked on the ‘More Sponsored Links’ link at the bottom of a SERP’s page underneath the other sponsored ads? Well it turns out that the ads featured here aren’t gonna cost you a penny. Any impression and click data will not reported on in AdWords and this is an area where Google will continue to display your ads even if;
- the daily budget has maxed out
- if you paused/deleted the ad
- if you paused/deleted the AdGroup
- If you paused/deleted the Campaign
This raises the question, could you create an AdWords account, pause it and drive free traffic to your site? Anybody willing to give it a try? No? Ok leave it up to me, I’ll keep you posted.
Sadly I’m not sure of the stats on have many people actually click on ‘More Sponsored Links’ but I’m sure there’ll be a few out there. Any ideas anyone?
Check out Google’s AdWords Help for more info!
gravy834 Google AdWords adwords, clicks, dire straits, free, google
