Gravy834 - Online Marketing, Advertising, & SEO Mumbo-Jumbo

Trickster’s recent SEOmoz post outlines how Google are allowing ads to have a title that’s longer than the 25 character limit. Surely this can’t be true!

I thought I’d test it out for myself here in the UK.

I stuck to Trickster’s 28 character example of [oklahoma medical malpractice] (exact match) and used the keyword insert function, {KeyWord: 1} as the title. This is what was displayed;

"Oklahoma Medical Malpractice" - 28 Character Title

Sure enough, there it was in all it’s glory! Despite Google’s own strict AdWords guidelines, it ignored them and my ” 1″ default title and placed in the offending keyword.

Any advances on 28?

gravy834 Google AdWords adwords, seomoz, title, trickster

Well it’s not strictly true, duplicate content will still be an issue for a lot of sites!

Anyway, last week at SMX West, Google, Yahoo and MSN announced that they now accept the rel=”canonical” variable.

What does this mean?

Let’s take a look at Majestic Wine. Their site uses a large database which displays wines based on your choices from the navigation on the left hand side.

Majestic Wines Canonical URLs - Example 1

In the above example I’ve selected Wine > France > Loire > White

This URL was generated:

http://www.majestic.co.uk/find/category-is-Wine/category-is-France/category-is-Loire/Colour-is-White+Wine

However if I then select them in a different order, i.e. Wine > White > France > Loire, I get this URL:

http://www.majestic.co.uk/find/category-is-Wine/Colour-is-White+Wine/category-is-France/category-is-Loire

Despite the 2 different URLs the page content is exactly the same. Until now search engines may have seen this as duplicate content but now that they’ve introduced rel=”canonical”, this will no longer be a problem for ecommerce sites.

So how do Canonical URL Links work?

Read more…

gravy834 Ecommerce, Online Retail, SEO canonical, google, msn, SEO, url, yahoo

Over the coming months I’ll be posting some top tips, do’s and don’ts and best practice guides on various topics for the online community. These will range from E-commerce to Blogging, PPC to Twitter and so on. In fact I’ll even take requests.

All in all there’ll be a total of 834 tips (do you see what I did there), plus a few more from yourselves I hope, in my series, “Top 834 Tips On:”. I ultimately hope it will help you with your quest for web success and dominance. Use it as you please and feel free to feedback your thoughts.

You lucky people!

gravy834 Top 834 Tips 834, tips, top