In preparation for the company Christmas karaoke party, I was researching which festive songs I should entertain my collegaues with on Google when all of a sudden I spotted a change to the Google listings.
As you can see, the normal vertical line used to seperate the Google sponsored links has been replaced with a line of holly.
Google Holly SERPs
The yule-tide theming also only applies to Christmas related searches i.e. ’santa’ & ‘christmas songs’ and also displays candy canes on occassion.
Is this just another ploy for Google to give retailers the best possible click through rates this Christmas as well as ensure Google have a bumper xmas parties.
- By the way I went for AHA - “Take On Me” (inspired by the recent XBOX 360 Advert) and Lionel Richie’s - “Endless Love”, not very festive I know but I can’t sing so it’s just for their fun and amusement!!!
gravy834 Google SERP's
Yes people you heard me, Google are literally giving you money for nothing and your clicks for free (do you like what I did there - Dire Straits).
Ever clicked on the ‘More Sponsored Links’ link at the bottom of a SERP’s page underneath the other sponsored ads? Well it turns out that the ads featured here aren’t gonna cost you a penny. Any impression and click data will not reported on in AdWords and this is an area where Google will continue to display your ads even if;
- the daily budget has maxed out
- if you paused/deleted the ad
- if you paused/deleted the AdGroup
- If you paused/deleted the Campaign
This raises the question, could you create an AdWords account, pause it and drive free traffic to your site? Anybody willing to give it a try? No? Ok leave it up to me, I’ll keep you posted.
Sadly I’m not sure of the stats on have many people actually click on ‘More Sponsored Links’ but I’m sure there’ll be a few out there. Any ideas anyone?
Check out Google’s AdWords Help for more info!
gravy834 Google AdWords adwords, clicks, dire straits, free, google
So here it is, that novel opening post where everyone always writes about how this is their first ever post and how excited they are and that they can’t wait to write more etc…
Well this is certainly no exception! This is my first post, I am excited, and I can’t wait to write more for you lucky people!
This is the blog of gravy834 and I’m not really sure what it’s about, but I guess only time will tell!!!
You could be really kind now and subscribe to the RSS feed or bookmark me, or even link to me.
Until next time!
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